Managing defensive domain registrations with renewals across hundreds of TLD extensions is time-consuming.
Domain blocks protect your brand for several years across multiple extensions. Plus, you can continue to register the domains you need.

Table of Contents

Overview

What are Domain Blocking Services?

The principle of domain blocking is simple. A string, label or keyword containing a brand name or trademarked term in any form is blocked from future registration as a valid domain name and therefore
cannot be used for fraudulent or abusive purposes.

Depending on the blocking service chosen, the number of TLDs that will be blocked for registration will be determined. Some of the blocking service providers today also offer advanced services that allow blocking of
variants of their strings, including common typos and mixed script or homglyph registrations.

Generally, an existing registration with the Trademark Clearinghouse (TMCH) is required to use the blocking services. InterNetX offers a matching Trademark Clearinghouse Agent Service for trademark owners if needed.

As with domains, there are the tasks CREATE, TRANSFER, UPDATE and DELETE for the Domain Blocking Services.

What domain blocking service providers are there and what services do they offer?

The blocking services offered by a number of registries provide a comprehensive alternative to perpetual Sunrise registrations.
Trademark owners can use their TMCH record to block domain registrations by third parties under their trademarked terms.


Registry programincluded TLDsSMD-File requiredTypo protectionHomonym protectionPremium domain protectionRuntime in years
DPML blocking service (Identity Digital)275+(warning)via add label(tick)(error)1/3/5/10
DPML plus blocking service (Identity Digital)275+(warning)3 labels(tick)(tick)1/3/5/10
Uni EPS blocking service (UNR)10(warning)

like SMD file

(error)(tick)1
Uni EPS plus blocking service (UNR)10(warning)like SMD file(tick)(tick)1
AdultBlock service (GoDaddy)4(warning)
SMD and alternative trademark evidence possible
-(error)(tick)1/3/5/10
AdultBlock plus service (GoDaddy)4(warning)
SMD and alternative trademark evidence possible
-(tick)(tick)1/3/5/10
ShortBlock business service (Shortdot)5(warning)-(error)(tick)1/3/5/10
ShortBlock homonym service (Shortdot)5(warning)variable labels(tick)(tick)1/3/5/10
ShortBlock wildcard service (Shortdot)5(warning)variable labels(tick)(tick)1/3/5/10
DomainBlocking-Service Premium

294

(DPML, Uni EPS, AdultBlock,
Shortblock Business)

(warning)see above(warning)
for DPML only
(warning)
not for DPML
DomainBlocking-Service Premium Plus

294

(DPML+, Uni EPS+, AdultBlock+,
Shortblock Wildcard)

(warning)see above(tick)(tick)


When does the Blocking Service not work?

  • if a domain is already registered
  • if another trademark owner with the exact same name applies for the domain (override)
  • if it is a premium domain (only for Donuts)
  • when a domain is upgraded from Standard to Premium by the registry

What is an Override?

The registration of blocked domain names is still possible for the owner of the domain block, depending on the blocking service provider.
Only a trademark owner with an identical trademark in the Trademark Clearinghouse can also override a block by this so-called override.
The following domain blocking services allow an override for trademark owners:

  • DPML blocking service (Identity Digital fka Donuts)
  • DPML plus blocking service (Identity Digital fka Donuts)
  • Uni EPS blocking service (UNR)
  • Uni EPS plus blocking service (UNR)
  • ShortBlock business service (Shortdot)
  • ShortBlock homonym service (Shortdot)
  • ShortBlock wildcard service (Shortdot)

How do I order a domain blocking service?

Please contact our sales department at sales@internetx.com.

Variants of Adultblock

Adultblock

  • exact match block of the mark (internetx)
  • Single-Label-Service, i.e. the trademark label is blocked as it is below the TLDs .xxx, .sex, .porn, .adult
  • premium domains are blocked
    → A total of 4 domains per trademark are blocked. 

Adultblock+

  • exact match block of the mark (internetx)
  • typo variations block (a variable number of typo domains)
  • Multi-Label-Service, i.e. the trademark label is additionally blocked under so-called "variants", i.e. IDN versions, below the TLDs. .xxx, .sex, .porn, .adult
  • premium domains are blocked
    → A variable number of domains under the 4 TLDs will be blocked.

Variants of DPML

DPML

  • exact match block of the mark (internetx)
  • Homograph block of the mark typos (depending on the trademark name, a different number of typos are suggested)
  • premium domains are not blocked
    → In total, 311 names are blocked per trademark, plus each homograph (typo) of the domain another 311 times.

DPML+

  • exact match block of the mark (internetx)
  • 3 additional strings that contain the trademark name or are typos are blocked
  • additional strings are possible and are associated with one-time costs regardless of the runtime (add label). There are no more follow-up costs as long as the DPML+ continues to exist.
  • Homograph block of the mark typos (depending on the trademark name, a different number of typos are suggested)
  • premium domains are blocked
    → In total, 311 names are blocked per trademark and per string, plus each homograph (typo) of the domain/string another 311 times.

Variants of Shortblock

Shortblock Business

  • exact match block of the mark (internetx)
  • plural block (internetxs)
  • last letter doubling block (internetxx)
  • negative sentiment names block (stupidinternetx, internetxsucks)
  • premium domains are blocked
    → A total of five names are blocked per trademark.

Shortblock Homonym

  • exact match block of the mark (internetx)
  • plural block (internetxs)
  • last letter doubling block (internetxx)
  • negative sentiment names block (stupidinternetx, internetxsucks)
  • typo variations block (a variable number of typo domains)
  • premium domains are blocked
    → A total of five names per trademark are blocked and a variable number of typo domains.

Shortblock Wildcard

  • exact match block of the mark (internetx)
  • plural block (internetxs)
  • last letter doubling block (internetxx)
  • negative sentiment names block (stupidinternetx, internetxsucks)
  • typo variations block (a variable number of typo domains)
  • wildcard blocking for trademark and variations (*internetx*,*typo*)
  • premium domains are blocked
    →  A total of five names per trademark are blocked and a variable number of typo domains, as well as a wildcard for the trademark and its typos.

Variants of Uni EPS

Uni EPS

  • exact match block of the mark (internetx)
  • premium domains are blocked
    → A total of one name is blocked per mark.

Uni EPS+

  • exact match block of the trademark and all labels contained in the SMD file (internetx, internet-x)
  • typo variations block (a variable number of typo domains)
  • premium domains are blocked
    → In total, all labels per trademark are blocked and a variable number of typo domains.
    The typos can be queried in advance.